From the heart of galway, with love (le grá)

Hey, we’re Emmett and Keith and this is All About. 


We’re best friends, co-founders, and obsessed with creating drinks that make feeling good taste unreal. We’re *all about* doing things the right way, using real ingredients to make really great tasting drinks and doing our bit for people and planet along the way.

GOOD FOR THE PLANET

(go maith don phláinéad)

GOOD FOR THE GUT

(go maith don bholg)

GOOD ON THE PALATE

(go maith don bhlas)

green made in Galway text
Emmett and Keith holding cans on the streets of Galway.
Illustration of a hand with pink nail polish on a white background

Our Love Story ‎ ‎

We met in college and quickly bonded over mischief making and living life to the full. Yearning for a taste of the real world, we moved to Vancouver in 2014 with two fresh degrees and big ideas. What started as an adventure quickly turned into our first business. 

Plot twist: it wasn't drinks. 
It was carpentry and landscaping.

THE ALL ABOUT EVOLUTION

Claddagh heart hands icon

First Venture (An Chéad Ghnó)

We set up Emerald Services BC -  long days, sore backs, knocking on doors and learning on the fly. Emmett was the handy one. Keith was the guy happily selling the dream. Total yin and yang. Total cowboys. But we made it work.

One scorching afternoon, a client named Doug handed us a cold bottle of Kombucha.  Cold, fizzy, and unexpectedly brilliant, it stuck with us long after the shovels were put away.

RETURNING HOME (Ag teacht abhaile)

We moved home to Galway in 2016 but our new favourite drink was nowhere to be found.  


So we brewed our own.

In Emmett’s garden shed. 


In Canada, kombucha wasn’t just a drink...It was part of a lifestyle. Nature. Yoga. Breathwork. Mindfulness. Feeling good on purpose. We wanted to bring that home.


We started trading at the Galway farmers’ market under the name Avo Nice Day, selling avocado sandwiches to fund the dream, and pouring our home-brewed kombucha on the side.


That’s how All About Kombucha began.

All About Kombucha Co-Founder Keith Loftus with bottled fermented tea for nationwide delivery in Ireland

2017

The Shed Brewery:
Our first real ‘brewery’ - Emmett’s garden shed.

Emmett  and keith standing in the brewey

2021

From 20ft Shed to 6500 ft Brewery:

We built Ireland’s only carbon neutral Kombucha brewery in the heart of the Gaeltacht in Claregalway.

Three hands hold three colorful beverage cans stacked vertically against a plain light beige background. The cans are labeled Zest Lemon, Juicy Blood Orange, and Exotic Tropical, with bright fruit illustrations and bold text.

2025

Live Soda joins the All About family. 

We’d always believed that fizzy drinks deserved a shake up. People want something that tastes unreal  yet wasn't packed full of sugar and artificials. 

Live Soda is refreshing, flavourful and genuinely better with a billion live cultures in every can.

A hand holding a green can of Exotic Tropical Live Soda against a bright lime green background.

2026

We rebranded to All About. Same obsession with quality. Bigger mission. More exciting beverages to come. 

Drink different.

Our Mission (ár Misean)

We're *all about* doing things differently, creating real drinks that make feeling good taste great, looking after people and planet along the way.  We’re making it easy to drink different. 

cans in hand by people dancing
drink being poured from tap
ginger and lemon kombucha can being held
cans being held by happy people
drinks being prepared on  a bar
raspberry kombucha being sipped by girl
cans in hand by people dancing
drink being poured from tap
ginger and lemon kombucha can being held
cans being held by happy people
drinks being prepared on  a bar
raspberry kombucha being sipped by girl
cans in hand by people dancing
drink being poured from tap
ginger and lemon kombucha can being held
cans being held by happy people
drinks being prepared on  a bar
raspberry kombucha being sipped by girl
cans in hand by people dancing
drink being poured from tap
ginger and lemon kombucha can being held
cans being held by happy people
drinks being prepared on  a bar
raspberry kombucha being sipped by girl
Yellow sun icon on a white background

OUR values

We live by these six guiding principles.

Be sound

Kindness and community first.

Cause Minimal Harm

Sustainability is key.

WORK HARD

Passion fuels everything we do.

UNCAP CREATIVITY

Innovation keeps us brewing.

PRACTICE SELF-ACTUALISATION

Growth, in life and in business.

GIVE BACK

Striving always to give back to society, financially and energetically.

We love to party

We have our very own Booch Bar, which we take on the road all across Ireland to festivals and company events, where we help them create more exciting, lively and delicious experiences for their teams. 

If good clean fun is on your company agenda, contact us to have the Booch Bar with custom cocktails and our resident DJ pop up at your next event. Email sayhi@allaboutkombucha.ie